Set-up a compelling data workflow for building a global pricing strategy and secure customer loyalty
As a large multinational, it’s a challenge to keep an eye out for pricing inconsistencies between different countries, plants and business units. Differences are typically caused by a mix of different ICT systems with unique processes that are implemented across countries and business units. In areas where “price” is a critical element of the commercial strategy and success, it is key to have a global and consistent view. Only then a global pricing strategy can be implemented and customer loyalty can be secured.
Objectives of the cooperation
As a result of this project, pricing gaps were identified and reduced. Customer loyalty was secured while the company remained profitable.
Technology Python I data bricks I data wrangling