Data Engineering

The art of unlocking companies’ siloed data, by using automatic or manual connections, by transforming system data into business features or parameters, but also by cleansing and consolidating data into one or more meaningful data repositories.

What we do

data collection

Data is typically stored in different systems; in most cases fast & connected data needs aggregating with slow & disconnected sources in order to research specific questions or to set-up workflows.


data model design

Not all research questions can be answered using the provided data models; therefore new models might need to be designed in order to start researching the data.

data transformations & cleansing

Data is stored in systems for a specific purpose; in order to research cause-and-effect relationships, data needs transformation and cleansing.


feature design

Typical transactional and/or business-specific data needs to be translated into parameters and features that will be used in the statistical data modeling.

Data Analysis

The power of understanding our customers’ business model and analyzing the available data sets in order to optimize day-to-day operations.

What we do

Field research

In order to optimize a situation or research a cause-and-effect relationship, we start by understanding the business process and research how the current activities are driving the data creation. We perform field research, interviews, and workshops with end-users to fully grasp your companies' current status quo.


AS-IS analysis

“Bringing it all together”; in many cases, data resides in different silos within different systems and / or departments. An AS-IS analysis matches the field research and the qualitative insights with the reality of the data.

Impact assessments

Scenario thinking is important when proposing optimisations; when formulating alternatives, the “what - if “ scenario thinking is crucial. Sometimes, this is descriptive analytics, but there are also situations where predictive data science kicks in.



When the rubber meets the road”. Analysing and proposing alternatives are a first step, but working with the people & systems to implement a change is crucial. The field research performed at the start is a major enabler for the success of the implementation.

Data Science

The science of generating insights with statistical modeling, machine learning, artificial intelligence, etc. Using different data sources and business rationale we correlate data, perform predictions and support our customers’ business with data science.

What we do

Machine learning and A.I.

We use statistical analysis to predict an outcome, based on inputs, while updating the outcome when new input becomes available. Machine learning is used in recommender systems, national language processing, predictive maintenance, etc.


Text mining

We use BigData technologies to automatically derive structured information from text. This optimizes the workload, or may even lead to the discovery of a wealth of information that previously remained hidden from sight.

Deep learning

Deep learning is part of a bigger family of machine learning; it can be applied in image processing, natural language processing (NLP), computer-based automatic translation of text, etc.


Neural networks

Inspired by human neurobiology and drawing on increasingly large large data sets, neural networks help us forecast revenues, predict fraude, etc.

Data Visualisation

The skill to translate data into images, by building the right charts for the right purpose, generating meaningful dashboards and graphs, which truly paint more than a thousand words. 

What we do


By using different styles of charts, graphs, maps, etc. we propose and test the most optimal representation. In the end, data needs to speak for itself and an image says more than a thousand words.



With recent advances in technology, different visualization tools have become available (and can even be integrated into one visual representation). At Cropland, we have experience with professional point-and-click dashboarding tools (PowerBI, DataStudio, Tableau, etc.), but also with different visualisation methods of the typical data science stack (e.g. Plotly, Dash, Shiny, Rmarkdown, etc.)