Database management starts with accurate data

Data quality

Is your database up to date?
Do data stewards guard accuracy?
How do you clean?

Data is the new oil, but the saying "garbage in - garbage out" remains.  Use Cropland Navigator to analyze data quality and to cleanse where necessary. The multi-stakeholder data eco-system will help to find correct and commercially accurate information.

  • Data update
  • RFM analysis

Data Story

"An major B2B and B2C service provider from the financial industry was working with a retail networked sales organisation.  Because of data quality issues, important customer mailings (e.g. contract and invoice related) did not always get delivered; also VAT information was regularly missing or incorrect.

Cropland Navigator was used to identify data inconsistencies and cleanse the dataset.  Because of the multi-stakeholder data eco-system and the link with public open data government data set, data quality was improved."