{"id":12252,"date":"2026-06-19T04:35:51","date_gmt":"2026-06-19T04:35:51","guid":{"rendered":"https:\/\/www.cropland.be\/carte-personnalisee-video-explicative-nov-2023\/"},"modified":"2026-07-20T13:01:17","modified_gmt":"2026-07-20T13:01:17","slug":"carte-personnalisee-video-explicative-nov-2023","status":"publish","type":"post","link":"https:\/\/www.cropland.be\/fr\/carte-personnalisee-video-explicative-nov-2023\/","title":{"rendered":"Carte personnalis\u00e9e &#8211; Vid\u00e9o explicative (nov. 2023)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"12252\" class=\"elementor elementor-12252 elementor-5547\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b51fb71 e-flex e-con-boxed e-con e-parent\" data-id=\"b51fb71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-720d1dc elementor-widget elementor-widget-text-editor\" data-id=\"720d1dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<h2>VID\u00c9O<\/h2>\n\n<h2>Carte personnalis\u00e9e &#8211; <br\/>Vid\u00e9o explicative<\/h2>\n\n<p>Geert Vromman, CEO et fondateur de CROPLAND, et Jeroen Claes, notre data scientist principal, sont ravis de revenir sur notre campagne innovante de cartes&nbsp; personnalis\u00e9es de l\u2019ann\u00e9e derni\u00e8re, o\u00f9 nous avons exploit\u00e9 la puissance de l\u2019I.A. g\u00e9n\u00e9rative pour cr\u00e9er des v\u0153ux uniques. Notre objectif \u00e9tait de <strong>d\u00e9montrer le potentiel de l\u2019I.A., et plus particuli\u00e8rement de l\u2019I.A. g\u00e9n\u00e9rative, \u00e0 nos clients et \u00e0 notre r\u00e9seau<\/strong>. <\/p>\n<p>Nous commen\u00e7ons par expliquer le \u00ab pourquoi \u00bb de cette campagne\u2014<strong>notre volont\u00e9 de d\u00e9montrer les capacit\u00e9s de l&rsquo;I.A.<\/strong> Pour la mettre en \u0153uvre, nous avons collabor\u00e9 avec notre agence de communication afin de concevoir une carte personnalis\u00e9e traditionnelle avec un QR-code. Ce QR-code dirigeait les destinataires vers une application web, o\u00f9 ils pouvaient utiliser l&rsquo;I.A. g\u00e9n\u00e9rative pour personnaliser \u00e0 la fois le message et l&rsquo;image qui l&rsquo;accompagnait. <\/p>\n<p>Pour <strong>la g\u00e9n\u00e9ration d&rsquo;images<\/strong>, nous avons utilis\u00e9 le mod\u00e8le Stable Diffusion de stability.ai, une technique d&rsquo;apprentissage profond qui convertit des sc\u00e9narios textuels en images. Ce mod\u00e8le, disponible en open-source sur la plateforme Hugging Face, a jou\u00e9 un r\u00f4le essentiel dans la cr\u00e9ation d&rsquo;une exp\u00e9rience de carte personnalis\u00e9e v\u00e9ritablement unique. <\/p>\n\n<p>[Vid\u00e9o : <a href=\"https:\/\/www.youtube.com\/watch?v=lMeNlQUx-zE\">https:\/\/www.youtube.com\/watch?v=lMeNlQUx-zE<\/a>]<\/p>\n\n<p class=\"p1\">Concernant <strong>la g\u00e9n\u00e9ration de texte<\/strong>, nous avons utilis\u00e9 GPT-2, un mod\u00e8le de langage d&rsquo;OpenAI. Nous expliquons le processus de r\u00e9entra\u00eenement de GPT-2 pour les messages personnalis\u00e9s, en soulignant les diff\u00e9rences de politiques de licence entre GPT-2 et les mod\u00e8les plus r\u00e9cents \u00e0 code source ferm\u00e9 comme GPT-3.5 et GPT-4. <\/p><p class=\"p1\">Jeroen aborde \u00e9galement <strong>les aspects techniques<\/strong>, en discutant du choix des mod\u00e8les, des co\u00fbts d&rsquo;API et de l&rsquo;utilisation de Shiny, un outil technologique R, pour construire notre application web. Nous \u00e9voquons la vitesse de g\u00e9n\u00e9ration des mod\u00e8les, les consid\u00e9rations d&rsquo;optimisation des co\u00fbts et les compromis entre mod\u00e8les open-source et propri\u00e9taires. <\/p><p class=\"p1\">D\u00e9couvrez comment nous avons int\u00e9gr\u00e9 tous ces aspects dans notre carte personnalis\u00e9e !<\/p>\n\n<h2>Souhaitez-vous en savoir plus sur l\u2019int\u00e9gration des mod\u00e8les de langage dans vos op\u00e9rations ?<\/h2>\n\n<h2>T\u00e9l\u00e9chargez votre dictionnaire de l&rsquo;I.A. !<\/h2>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Qui est Cropland et quelle est l\u2019influence de l\u2019IA sur l\u2019humain, sa vie priv\u00e9e et l\u2019avenir ?<\/p>\n","protected":false},"author":1,"featured_media":12253,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[76,94],"tags":[95],"class_list":["post-12252","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-a-propos-de-cropland","category-video","tag-video"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Carte personnalis\u00e9e - Vid\u00e9o explicative<\/title>\n<meta name=\"description\" content=\"Geert Vromman, CEO et fondateur, et Jeroen Claes, notre data scientist principal, sont ravis de revenir sur notre campagne innovante de cartes de No\u00ebl de l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cropland.be\/fr\/carte-personnalisee-video-explicative-nov-2023\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Carte personnalis\u00e9e - Vid\u00e9o explicative\" \/>\n<meta property=\"og:description\" content=\"Geert Vromman, CEO et fondateur, et Jeroen Claes, notre data scientist principal, sont ravis de revenir sur notre campagne innovante de cartes de No\u00ebl de l&#039;ann\u00e9e derni\u00e8re.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.cropland.be\/fr\/carte-personnalisee-video-explicative-nov-2023\/\" \/>\n<meta property=\"og:site_name\" content=\"CROPLAND\" \/>\n<meta property=\"article:published_time\" content=\"2026-06-19T04:35:51+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2026-07-20T13:01:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.cropland.be\/wp-content\/uploads\/2026\/06\/Geert-Vromman-Jeroen-Claes.png\" \/>\n\t<meta property=\"og:image:width\" content=\"737\" \/>\n\t<meta property=\"og:image:height\" content=\"410\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"DeOndernemersfabriek\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"\u00c9crit par\" \/>\n\t<meta name=\"twitter:data1\" content=\"DeOndernemersfabriek\" \/>\n\t<meta name=\"twitter:label2\" content=\"Dur\u00e9e de lecture estim\u00e9e\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.cropland.be\\\/fr\\\/carte-personnalisee-video-explicative-nov-2023\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.cropland.be\\\/fr\\\/carte-personnalisee-video-explicative-nov-2023\\\/\"},\"author\":{\"name\":\"DeOndernemersfabriek\",\"@id\":\"https:\\\/\\\/www.cropland.be\\\/fr\\\/#\\\/schema\\\/person\\\/d0f4bc1a1d91bcebeec62e1ecc3a4eaa\"},\"headline\":\"Carte personnalis\u00e9e &#8211; 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