{"id":12225,"date":"2026-06-19T04:35:51","date_gmt":"2026-06-19T04:35:51","guid":{"rendered":"https:\/\/www.cropland.be\/therapietrouw-van-patienten-verbeteren-met-ai-sep-2024\/"},"modified":"2026-07-20T13:02:28","modified_gmt":"2026-07-20T13:02:28","slug":"therapietrouw-van-patienten-verbeteren-met-ai-sep-2024","status":"publish","type":"post","link":"https:\/\/www.cropland.be\/nl\/therapietrouw-van-patienten-verbeteren-met-ai-sep-2024\/","title":{"rendered":"Therapietrouw van pati\u00ebnten verbeteren met AI (sep 2024)"},"content":{"rendered":"<p>BLOG\t\t<\/p>\n<h1>Enhancing patients adherence with AI<\/h1>\n<h2>Introduction<\/h2>\n<p>The\u00a0life sciences sector is at the forefront of innovation, particularly in the\u00a0healthcare industry where AI applications are implemented to revolutionize<br style=\"font-family: Verdana, sans-serif; font-size: 14.6667px;\" \/>patient care. Despite advancements, the pharmaceutical industry has never\u00a0really tackled improving patient adherence without concrete solutions.<br style=\"font-family: Verdana, sans-serif; font-size: 14.6667px;\" \/>Partnering with <a href=\"https:\/\/www.novellashealthcare.com\/\">Novellas Healthcare<\/a> since 2023, CROPLAND has taken on the\u00a0challenge of improving patient adherence with the help of AI.<\/p>\n<p>\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"768\" height=\"213\" src=\"http:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-768x213.png\" alt=\"\" srcset=\"https:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-768x213.png 768w, https:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-300x83.png 300w, https:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-1024x284.png 1024w, https:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-1536x427.png 1536w, https:\/\/www.cropland.be\/wp-content\/uploads\/2024\/08\/Novellas-x-Cropland-2048x569.png 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<h2>Our goals<!-- notionvc: 47e326d9-c034-4043-a2eb-f9836af2fa26 --><\/h2>\n<p>With the support of VLAIO a feasibility study was initiated focusing on 2 primary questions:<\/p>\n<p>1. Can therapy adherence be accurately measured?&nbsp;<\/p>\n<p>2. Is it possible to predict patient therapy adherence?<\/p>\n<h2>Understanding therapy adherence<!-- notionvc: 6bf5fdba-67c4-4dfb-8794-d30c7eb9ecee --><\/h2>\n<p><!-- notionvc: eab7190b-54f7-4929-9e6a-b5cd2d076ecf --><\/p>\n<p>First things first. What is the definition of therapy adherence. Through extensive research and expert consultations, we created a tailored definition that considers:<\/p>\n<ul>\n<li>WHO\u2019s categories affecting adherence: health system, condition, treatment regimen, socioeconomic environment, and the patient.<\/li>\n<li>AMA\u2019s threshold: adherence is taking at least 80% of prescribed medication.<\/li>\n<li>APA\u2019s factors: education, medication cost, belief in treatment, and fear of side effects.<\/li>\n<\/ul>\n<p>\u00a0<\/p>\n<p><i><b>Combining these insights, the study proposed that therapy adherence refers to a patient&#8217;s commitment to follow the agreed treatment plan, including medication dosage and timing, while considering factors such as symptoms, side effects, medication cost, and disease knowledge.<\/b><\/i>\u00a0<\/p>\n<p>This definition was refined with expert input, emphasizing the importance of the therapeutic area and medication administration mode.<\/p>\n<p><!-- notionvc: c8b06be5-6840-4f49-a0bd-74e6499aba27 --><\/p>\n<h2>Data analysis journey<\/h2>\n<p>CROPLAND analyzed Novellas Healthcare&#8217;s datasets, focusing on adherence programs and factors like age, location, disease, and dropout rates, while Novellas Healthcare developed Dynamic Forms to capture structured patient data securely.<\/p>\n<p>Add sensitive data and an initial vague description of therapy adherence to the equation and it is clear that analyzing this was no piece of cake.\u00a0<\/p>\n<p>With a custom data pipeline, CROPLAND data engineers were able to transform unstructured patient surveys into workable data. This data was then used to test the correlation between various factors and therapy adherence. Interpretation of this data was supported by Novellas Healthcare experts who were continuously involved in the project. This iterative approach created a synergy between both partners, leading to better results than either could have achieved separately.<\/p>\n<p><!-- notionvc: de4bf19e-bfb7-4172-87b1-97639f3841f6 --><\/p>\n<h2>Key Insights<!-- notionvc: 6bf5fdba-67c4-4dfb-8794-d30c7eb9ecee --><\/h2>\n<p><!-- notionvc: eab7190b-54f7-4929-9e6a-b5cd2d076ecf --><\/p>\n<ol>\n<li><strong>Face-to-Face (F2F) Visits:<\/strong>\n<ul>\n<li>Regular F2F visits significantly improve adherence compared to digital-only interactions.<\/li>\n<li>Optimal frequency of visits is crucial, as too many visits have an equally negative impact on therapy adherence as too few\n<\/li>\n<\/ul>\n<\/li>\n<li><strong>Other Factors:<\/strong>\n<ul>\n<li>Age, location, and gender showed less significant impact on adherence.<\/li>\n<\/ul>\n<\/li>\n<\/ol>\n<p><!-- notionvc: c8b06be5-6840-4f49-a0bd-74e6499aba27 --><\/p>\n<h2>Conclusion<!-- notionvc: 47e326d9-c034-4043-a2eb-f9836af2fa26 --><\/h2>\n<p>We&#8217;ve successfully quantified and measured therapy adherence, enabling personalized actions to maximize adherence. By combining AI and healthcare expertise, Cropland and Novellas Healthcare are paving the way for innovative solutions.<\/p>\n<p>Ready to take the next step with AI? Book an inspirational session with us now!<\/p>\n<p>\t\t\t<a href=\"https:\/\/cropl.ink\/3EfgM66\"><br \/>\n\t\t\t\t\t\t\t\t\tLet&#8217;s get inspired<br \/>\n\t\t\t\t\t<\/a><\/p>\n<p>Want to stay up to speed on the latest developments from both CROPLAND and the outside AI-world? Then follow us on LinkedIn via the li nk below:<\/p>\n<p>\t\t\t<a href=\"\/\"><br \/>\n\t\t\t\t\t\t\t\t\tFollow us on LInkedIn<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>Contact us<\/h2>\n<h2>Have a question about making data-driven decisions in your business?<\/h2>\n<p>\t\t\t<a href=\"https:\/\/new.cropland.be\/contact\"><br \/>\n\t\t\t\t\t\t\t\t\tSend us a message<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>Want to explore how your business can start benefiting from A.I.?<\/h2>\n<p>\t\t\t<a href=\"https:\/\/new.cropland.be\/sparring-session\"><br \/>\n\t\t\t\t\t\t\t\t\tBook a sparring session<br \/>\n\t\t\t\t\t<\/a><\/p>\n<h2>More about this topic<\/h2>\n","protected":false},"excerpt":{"rendered":"<p>De life sciences-sector loopt voorop in innovatie, met name in de gezondheidszorg waar AI-toepassingen worden ge\u00efmplementeerd om de pati\u00ebntenzorg te revolutioneren. Ondanks de vooruitgang heeft de farmaceutische industrie het verbeteren van de therapietrouw nooit echt aangepakt zonder concrete oplossingen. Sinds de samenwerking met Novellas Healthcare in 2023 is CROPLAND de uitdaging aangegaan om de therapietrouw van pati\u00ebnten te verbeteren met behulp van AI.  <\/p>\n","protected":false},"author":1,"featured_media":12230,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[83],"tags":[84],"class_list":["post-12225","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-management","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Therapietrouw van pati\u00ebnten verbeteren met AI (sep 2024) - Cropland<\/title>\n<meta name=\"description\" content=\"Sinds de samenwerking met Novellas Healthcare in 2023 is CROPLAND de uitdaging aangegaan om de therapietrouw van pati\u00ebnten te verbeteren met behulp van AI.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.cropland.be\/nl\/therapietrouw-van-patienten-verbeteren-met-ai-sep-2024\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Therapietrouw van pati\u00ebnten verbeteren met AI (sep 2024) - 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