Background
Healthcare professionals (HCP) are often visited at work by sales and medical representatives of different healthcare companies. Besides these workplace visits, other activities and communication channels are used to contact them. Think of congresses, events, round tables, webinars, mailings, … .
Challenge
But what is the most optimal way to approach HCPs? CROPLAND developed an algorithm that learned HCPs preferred communication channel through a set-up of different actions and channels. Through machine learning, the algorithm generated a dynamic omni-channel mix, adjusted to the preferences of every client.
Solution
Benefits
Results
