case
Billboard analytics for reaching a targeted audience
Background
Our client was active in traditional and digital advertising in Belgium. When investing in publicity, advertisers want to target their messages as best as possible. They want to know characteristics such as: how many people pass by the billboards every day, what is their arrival date, when do they leave, … . For this, large volumes of data are required.
Objectives of the cooperation
Orange provided anonymous Big Data as input for the algorithms that CROPLAND developed. The resulting insights were made available in online and secured dashboards. They provide insights in the capture rates, dwell times and crowd density during specified date ranges.
Results
As a result, the client could use this data to exemplify the benefits of advertising in a certain area to its customers. CROPLAND and Orange also created clear target audiences for the client to use to attract investors. These data-driven insights improved the return on advertising spend for its customers.
Technology GIS I R I Spark I Dashboarding I Big data
