Discovering the possibilities of A.I. with AstraZeneca

Considering integrating A.I. into your organization? Embarking on this transformative journey requires starting with clear, well-defined objectives. Gain insights from Daan Vens, the Innovation and Business Excellence Director at AstraZeneca BeNeLux, on how to do just that.

AstraZeneca’s journey into A.I. began with a distinct goal: to enhance client segmentation. With our assistance, AstraZeneca has successfully leveraged A.I. technologies to significantly improve client interactions, taking their marketing strategies to the next level through optimization with A.I. Dive into this case study to discover how AstraZeneca navigated the challenges and seized the opportunities A.I. presents.