Case

Generate the optimal omnichannel mix for your client’s needs

Background

Healthcare professionals (HCP) are often visited at work by sales and medical representatives of different healthcare companies. Besides these workplace visits, other activities and communication channels are used to contact them. Think of congresses, events, round tables, webinars, mailings, … .

Objectives of the cooperation

But what is the most optimal way to approach HCPs? CROPLAND developed an algorithm that learned HCPs preferred communication channel through a set-up of different actions and channels. Through machine learning, the algorithm generated a dynamic omni-channel mix, adjusted to the preferences of every client.

Technology Marketing I Sales I machine learning

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