Clarity in a noisy field

AI moves fast and most of what is written about it is hype. Here we cut through it: honest, practical thinking on where AI and data genuinely pay off, and where they don’t.

Short, useful reads for business leaders

How to spot automatable work, how to make data-driven decisions actually stick, and the questions worth asking before you invest in AI. No jargon for its own sake.

Uncategorized

Understanding Retrieval Augmented Generation (RAG) (Oct 2024)

Retrieval Augmented Generation (RAG) might sound complicated, but it’s a smart way for AI systems to give more accurate and useful answers. RAG combines two different techniques: retrieving information (searching for the right answers) and generating responses (like talking or writing) to make sure the AI (like GPT or Gemini) produces better, more reliable results. This addresses one of the major challenges of traditional generative models—their tendency to invent or generate incorrect information, especially when dealing with dynamic or domain-specific knowledge.

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Management

Enhancing Patient Adherence with AI (Sep 2024)

The life sciences sector is at the forefront of innovation, particularly in the healthcare industry where AI applications are implemented to revolutionize patient care. Despite advancements, the pharmaceutical industry has never really tackled improving patient adherence without concrete solutions. Partnering with Novellas Healthcare since 2023, CROPLAND has taken on the challenge of improving patient adherence with the help of AI.

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13 AI applications you probably already use (daily)

Artificial Intelligence (AI) is everywhere! I bet you have already heard someone say it, or read it somewhere. And the quote is not too far off these days. AI has seamlessly integrated into our daily lives, often without us even realizing it. From entertainment to safety, AI enhances many of our daily activities, making tasks easier, faster, and more personalized. Let’s look at 13 AI applications that you probably use every day already

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Back to business – relance

How Big Data Analytics can contribute to relance and “getting back into business”
The pandemic has not only affected our daily lives but also the way we think and behave. This new context is also forcing companies and policymakers towards changes or the adoption of new approaches in order to revitalize or re-launch activities.

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Een veilige en oprechte danku, vanop 1.5m afstand

Vorige week waren we te gast bij WildTrails met mijn collega’s van CROPLAND. Frank Descamps en zijn team waren in staat om een volledig COVID-proof evenement voor ons te organiseren.
Ik heb er zelf wel eerst goed over nagedacht: waarom ga je nu op teambuilding op het moment dat de COVID besmettingen opnieuw zo sterk stijgen?

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Finance

Untangle your data spaghetti (Sep 2022)

Since we started our business at CROPLAND, back in 2013, we have seen many famous quotes on big data, data analytics or data in general. Here are some of our favorites:
“Data is the new oil …”
“In God we trust, all others must bring data”
“If content is King, then data is King Kong”
“Data is the new science, big data holds the answer”
“Without data you’re just another person with an opinion”

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Marketing

De mogelijkheden van Artificiële Intelligentie voor marketing en sales (Sep 2022)

Minder dan 25% van de Vlaamse KMOs gebruikt A.I. Een recent VLAIO onderzoek (2022) leert ons dat minder dan 25% van de Vlaamse KMO’s al met A.I. technologie in aanraking kwam. Dit staat in schril contrast met de Europese doelstelling voor 2030 van 75%. De adoptie van A.I. technologie is nog beperkt en zal pas versnellen wanneer bedrijven de waarde ervan ten volle ontdekken. Ook de implementatie ervan in beschikbare software en API’s zal een grote bijdrage leveren aan de adoptie van A.I. in bedrijfsprocessen.

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Articles are published here. Quality over volume, few but sharp.

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